Meet Mike - Our Founder
Say "hello" to Mike - a maverick of the portrait photography industry, a marketing magician, and a sales superstar who could sell ice to a polar bear. Once upon a time, he was just a top-tier sales guy at a company, but the universe had bigger plans for him.
One day in 2009, Mike and his wife Jonelle decided to keep it in the family and bought Jonelle's mum's portrait photography studio. Their dynamic duo transformed the business into a rock star of the industry, churning out an impressive $16m in sales. Mike was a jack-of-all-trades (and master of most), handling telephone bookings, marketing, and sales. The only task he happily delegated to his wife was managing the camera - because let's face it, behind every great man, there's a woman rolling her eyes and taking fantastic pictures!
Our man Mike didn't stop there. He's travelled the globe, wowing audiences at industry conferences in Europe and America. His knack for thinking outside the box got him an award, handpicked by industry heavyweights. He's shared his wisdom with studios worldwide, teaching them how to up their game in sales and bookings.
When the world went on pause during the COVID-19 pandemic in 2020, Mike pushed the play button. With portrait studios in Australia locked down, he extended a helping hand across the Pacific, offering his digital marketing prowess to elite studios in the United States.
Word got around, and soon Mike was the go-to guy for managing digital marketing for many of the world's top portrait photography studios.
What sets Mike apart from the pack? He's not just any digital marketing guru. He's a guru who's been in the trenches, running a highly successful portrait studio. It's hard to find another marketer who can say, "Been there, done that, got the T-shirt."
When you team up with Mike, you're not just getting a digital marketing whiz - you're bringing on board a battle-tested partner who knows the ins and outs of the portrait photography business. With Mike, you're getting a unique blend of hands-on experience, innovative strategies, and a dash of fun that makes him an unmatched asset for any studio looking to jazz up its digital presence and boost sales.